PRUDENTIAL PRIME PROPERTIES, WOLFSON/CUTLER REAL ESTATE 366 SALEM ST., MEDFORD, MA 02155                        Prudential Prime Properties Wolfson/Cutler Real Estate distinguishes itself from other real estate companies in the area with a rich heritage of serving ALL the real estate needs of our valued customers in Medford, Malden and all the surrounding communities for over 65 years. We have satisfied thousands of customers, whether they be buyers or sellers. Approximately, one of every four homes purchased in this area is through Prudential Prime Properties Wolfson/Cutler Real Estate. Also, research indicates that over 80% of local consumers know us and refer friends and family to us. Prudential Prime Properties Wolfson/Cutler belongs to the Greater Boston Real Estate Board and the Eastern Middlesex Board. We are a community minded company, who is involved in many organizations and service clubs. We give back to the community on many levels and especially with our annual food drive. We can make your dreams a reality. Our greatest satisfaction is helping people find their perfect home. Our attention to the details, dedication and exceptional service distinguish us in the real estate field. Call us, we can make the process of buying or selling your home a pleasure. - Richard Wolfson and Marc Cutler

For Immediate Release Date   August 29, 2008 Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM, Prudential Prime Properties Wolfson Cutler Real Estate Announces (Medford, MA) – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Prime Properties Wolfson Cutler Real Estate announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM. The inaugural study measures customer satisfaction of home buyers and sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: agent (43%); marketing (38%); office (12%); and services (7%). Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale – and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors. “We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals, said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right -- along with providing exceptional, attentive service.” The team at Prudential Prime Properties Wolfson Cutler Real Estate works hard to not only meet, but exceed the expe ctations of its clients – sellers and buyers, explained Mark Cutler and Richard Wolfson, broker/owners, Prudential Prime Properties Wolfson Cutler Real Estate. “In the current challenging market, our clients want all the expertise and market knowledge we can offer – and by leveraging Prudential’s brand strength, its wide array of product and service offerings and its strong Internet marketing programs, we can provide sellers with the increased exposure they need.” The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies.  A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home.  In addition, among sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers.   According to J.D. Power and Associates, although the Internet provides home buyers and sellers with the ability to perform some essential tasks – such as listing a home for sale or researching a neighborhood in which to purchase a home – it still does not replace the importance of a good sales pro fessional. Particularly in an uncertain real estate market, professional advice from sales professionals can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced sales professionals is an important benefit of using a full-service real estate company.   The study also finds that the average time a respondent’s home remained on the market was slightly more than six months, although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time – approximately five and a half months, on average.   Satisfaction averages 794 among those customers whose homes sold within five months or less, but declines considerably to an average of 730 among customers whose homes took seven months or longer to sell, the study showed. A real estate company that provides sales professionals who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that client s’ homes remain on the market – which can save the seller money, inconvenience and anxiety.   Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 28 percent used the Internet, 23 percent used a sales professional they had used previously and 11 percent used a printed real estate guide.   The study also reports that home buyers were shown an average of 13 homes before they made a purchase. Home sellers reported that, on average, their home was shown 11 times, and about five open houses were conducted before a sale occurred.   The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.   Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.   Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as=2 0of June 30, 2008.   Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $638 billion of assets under management as of June 30, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rockâ symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.

Prudential Prime Properties, Wolfson/Cutler Real Estate                     781-396-9500                            781-395-7050 www.pruprimewolfsoncutler.com ATTENTION HOMEOWNERS!!! FREE OVER-THE-PHONE HOME EVALUATION - ABSOLUTELY NO STRINGS ATTACHED!!   IN JUST 1 HOUR Call us today and receive a verbal accounting of how much similar homes in your neighborhood have sold for, which homes are currently for sale, how long they have been on the market and the prices at which they are being listed. If you are interested in selling your home, you owe it to yourself to get all the facts.  Call us today (781) 396-9500. 'The Name You Recognize...The Service You Deserve' Celebrating over 65 years serving the Malden/Medford area!

Remember, we can usually make an appointment to view any property at Your convenience.....so take that 1st step ...... call us NOW! ©2003, An independently owned and operated member of The Prudential Real Estate Affiliates, Inc. Prudential is a service mark of the Prudential Insurance Company of America. Equal Housing Opportunity Equal Opportunity Employer.

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